We’re your other half. We’re a financial manager and an accounts team in one.


We are a highly experienced and confident team because we are highly skilled in our respective roles. More importantly, we are all believers in our purpose, our clients and in each other. We are strong and confident, and each of us has a vested interest which means we can respond promptly and successfully to any new opportunities as they arise.

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Aimee Greenhough
Founder and Director

“Aimee is as humble as she is capable. As much as she recognises the need to build understanding, she is never comfortable talking about or focussing on herself, which is probably why she created a business dedicated to helping other businesses thrive. So, Aimee was a reluctant participant in the following interview” — IGC’s Creative Agency

When did it all start?

My desire to start IGC came about when I was working in a chartered accountant’s practice. I discovered that business owners only ever found out what was going wrong in their companies when they received their end of year accounts, which meant it was too late for them to do anything about it.

I knew I could change this, so I developed a model that I had been thinking about for some time. The model is based on a month-to-month arrangement and designed to give business owners current information about their business’ performance, so they can address issues, make changes immediately and improve the way they operate.

Then I created an outsourcing service, built on best practice, which allowed them to be completely focused on what they do best. 

My mantra is, if you don’t measure, then you don’t know. Therefore I made sure that everything was measurable, which means my clients know exactly what is going on in their business at any point in time.

What is your background?

I am an experienced-based accountant. My client’s call me a practical accountant.

I began my career working in a customer service role for a woman who taught accountancy at the University of Auckland. She trained me in the basics and I grew from there.  

Why this business?

I love moving clients into a position where they can continually increase their success. There’s no better feeling and it’s great being able to put into practice the lessons I’ve learnt working with so many different organisations over many years.

The start-up space is especially rewarding. I like those moments when a director understands that I care about their business as much as they do. There is a trusting relationship and they can see that I am genuinely invested in their future success.

At the same time, I enjoy working with organisations that have been in business for several years. They are often really solid businesses but have got to the point where they need better processes and software before they can go to the next level.

And what is the next level? It can range from a tweak to improve their operational efficiency to getting ready to make a $50 million exit.

What do you want to be known for?

For being the person that gets their hands dirty and does what needs to be done. ]

To be known for being part of people’s success story.

What do you love about working at In Good Company?

I love the fact that no two days are ever the same. There is a huge variety of work and no shortage of challenges. We’re constantly learning and using that knowledge to improve how we service our clients and enhance our offer.

But what I love most, and it must be the practical accountant side of me, is seeing companies grow and prosper.

What do people need to know about you and IGC?


I am calm. I like precision. I take ownership of everything I do, and I really respect and care for my clients. I understand that they have taken a risk by starting a business and have put their livelihoods on the line. 


At first, outsourcing isn’t easy. We get to see more than bank accounts. We look into people’s lives. They can feel exposed, which is why it is important that we develop trust and they understand our commitment.

Tell me about outsourcing?

We are all in business which is not always easy, but there is a mutual understanding. We find our clients are ready to listen and they want to be better.

I truly believe if you are outsourcing, you don’t just want to be in business – you want to get it right.

The way we practice outsourcing is as a partnership. But we take away the angst that is so common in business partnerships and our clients learn, grow and make progress. 

What’s next for you?

Building on what I have created. I don’t want to be the person who tells people what to do and doesn’t do it themselves. It’s important that I practice what I preach.

And a piece of advice?

I believe if you can identify your lane, i.e. what you excel at, then spend as much time in that lane as possible.

If your lane is selling ice to eskimos then do that, don’t do your accounts; that’s my lane.